City council has adopted item TE25.16 with the following amendments:
Motion to Amend Item moved by Councillor Howard Moscoe
That Recommendation 3 of the Toronto and East York Community Council be referred to the City Manager for consideration and report to City Council, through Executive Committee, on:
1. methods for capturing revenue from signage, such as taxation of third party advertising (bill boards); and
2. a review, from a policy perspective, that determines how all public revenue from signage will be directed.
Motion to Amend Item (Additional) moved by Councillor Janet Davis
All previously requested reports pertaining to potential revenue from signs/billboards be considered at the same time as the report requested in Recommendation 3 of the Toronto and East York Community Council, to enable a full policy discussion on utilization of revenues.